Since 1985, Spot Coolers has provided temporary and emergency commercial air conditioning units, systems and services for people, equipment, buildings and companies throughout the nation.

Spot Coolers needed a brand refresh—and they went all-in. Previously leaning toward a lighter, more rigid brand system, they decided to take it in a new direction. I created a new color palette, streamlined their logo system, and created a supplemental system of marks to delineate between the different lines of business; air conditioning, heating, negative air machines and dehumidifiers.