In need of a fresh brand that reflects their high-tech capabilities, Digital Mouth wanted something that’s unique for the category that simultaneously acts as a visual representation of the services they offer. Their team is able to take even the most complicated data and translate it into something both useful and beautiful — so their logo had a lot to say while maintaining a simple elegance similar to the data visualization and campaign management they provide for their clients. The team is also a fan of retro tech, so a logo mark reminiscent of an analog joystick controller felt very on brand.