“The Quarter is a mixed-use development for innovators, idea makers, and those who choose to dwell differently. At the 704, you'll be close to the action...and far from ordinary. With brick architecture and thoughtfully crafted details, our apartment homes are ready for your personal touch.”

Branding for placemaking is always exciting — especially when given a blank slate. The 704 is an upscale living space that’s made accessible to a younger crowd. So I created a brand system to reflect that combination, along with design elements that can add subtle branding in any application.