Magnolia Wash Holdings began with a clear challenge: they were uniting a vast family of local car washes under one national name and wanted to inject fresh energy into the car wash scene. I jumped at the opportunity to help shake things up with a disruptive new brand identity—one built to boost membership and spark location growth.

Rather than simply rehashing the same old promises as competitors, we set out to celebrate the little small wins that brighten a customer's day—from the moment they enter the tunnel to the instant they drive off. We reimagined the entire brand and crafted a visual system that pops both on-site and in the launch campaign.

CREATIVE DIRECTION: ALEX LIEBOLD
ART DIRECTION: SAM MYRDEK